The VeilFittings magazine

The Fitting Room

Working intelligence for bridal boutique owners: gown orders, alterations pricing, trunk shows and the shop floor behind every pickup date.

Nine articles, written for owners who sell the gown and alter it themselves. Every one of them answers a question that comes up on the shop floor, in full, with the numbers attached.

Start with the gown ordering timeline

Every alteration deadline in this magazine traces back to the week the gown was ordered. Our lead time guide works backward from the wedding date and shows where the buffer has to sit.

How far out should I be ordering a bridal gown so it lands before the first fitting?

Then work outward: the eight other pieces in The Fitting Room each take one part of it further, and every one links back here.